The holiday season is filled with so many requests for donations that it can be overwhelming for donors to decide where to give their charitable dollars. But by helping your donors understand the many benefits of giving, from tax implications to opportunities for meaningful impact and engagement, you can ensure that they have the knowledge and motivation to maximize their support.
Category: Fundraising insights
As we have already established, Peer-to-Peer (P2P) fundraising is all about leveraging personal relationships to garner support for a cause. Board members and advocates such as current donors and volunteers are generally the first people you will recruit to your P2P campaign team. It is in large part through these individuals that you will enlist other fundraisers and reach out to potential donors.
The Peer-to-Peer (P2P) strategy, whether at a grassroots or major gift level, has always been at the heart of successful fundraising efforts. With the rise of 24/7 connectivity, social media and smartphone technology, Peer-to-Peer campaigns are more prevalent than ever, offering the ability to engage supporters, attract new donors, and build your brand through exciting events, giving days, and special campaigns.
What is Peer-to-Peer (P2P) fundraising?
As a concept, Peer-to-Peer fundraising is nothing new. Long before smartphones, tablets and wifi, volunteer fundraisers used all of the tools at their disposal to solicit and collect funds for a cause. In fact, kids would often take the lead, schlepping a Unicef box door-to-door to collect loose change on Halloween; or motivating relatives to give a cash or cheque sponsorship towards their school’s readathon. At their core, these are Peer-to-Peer campaigns distilled down to the most basic principles.
Every thriving relationship is built upon a foundation of robust trust. Relationships between non-profit organizations and their supporters are no different, and building trust with your donors goes beyond simply establishing good will. In the information age, donors increasingly expect both organizational transparency and demonstrable results. Fortunately, you can maintain and build donor confidence by ensuring that key information is available on your organization’s website, and by regularly reporting back to donors with concrete examples of investment and impact.
Reaching out to potential donors has never been easier – they’re just a click away. But staying in touch with your donors, fundraisers, canvassers, volunteers and lay committees requires effort to keep your email lists current. Building your list of contacts can only be achieved by growing your email database. A few simple but essential strategies will help you successfully reach out to a new audience and keep in touch with your current supporters.
Like many industries, fundraising has changed rapidly over the last few years. More and more donations are being made on-line and new causes and events are springing up daily. While email and social media make it easier to reach existing and potential donors, staying current with your approach and messaging is crucial. Read on for fundraising trends to know and use right now.
When donors make a gift to a charity, they do so with the hope and trust that the charitable organization will use those funds as effectively as possible. This means avoiding unnecessary online fundraising administrative costs so that the dollars you raise will be maximized for the cause. Thankfully, there are simple steps you can take to lower costs and increase departmental efficiencies, thereby saving your organization valuable money and time.
If you are one of the many charities that participated in Giving Tuesday on November 28, 2017, you surely recognize the growing impact of the movement on your community of donors and volunteers. Now in its 6th year, Giving Tuesday was launched in 2012 by the Belfer Center for Innovation and Social Impact at New York’s 92nd Street Y, in partnership with the United Nations Foundation. The effort brought together a powerful team of influencers to shape the movement and spur a day dedicated to giving and volunteerism.
As the year-end approaches, Canadians head into winter mode – dreaming of warm destinations and making holiday shopping lists. Many of us plan to take some time off work, focus on family, and slow things down over the winter.