Category: Fundraising insights

New to peer-to-peer fundraising?

What is Peer-to-Peer (P2P) fundraising?

As a concept, Peer-to-Peer fundraising is nothing new. Long before smartphones, tablets and wifi, volunteer fundraisers used all of the tools at their disposal to solicit and collect funds for a cause. In fact, kids would often take the lead, schlepping a Unicef box door-to-door to collect loose change on Halloween; or motivating relatives to give a cash or cheque sponsorship towards their school’s readathon.  At their core, these are Peer-to-Peer campaigns distilled down to the most basic principles.

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3 easy ways to increase donor confidence in your organization

Every thriving relationship is built upon a foundation of robust trust. Relationships between non-profit organizations and their supporters are no different, and building trust with your donors goes beyond simply establishing good will. In the information age, donors increasingly expect both organizational transparency and demonstrable results. Fortunately, you can maintain and build donor confidence by ensuring that key information is available on your organization’s website, and by regularly reporting back to donors with concrete examples of investment and impact.

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Quick tips on how to grow & maintain your e-mail contact list

Reaching out to potential donors has never been easier – they’re just a click away. But staying in touch with your donors,  fundraisers, canvassers, volunteers and lay committees requires effort to keep your email lists current.  Building your list of contacts can only be achieved by growing your email database.  A few simple but essential strategies will help you successfully reach out to a new audience and keep in touch with your current supporters.

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Charity Trends: Fundraising trends to watch for in 2018

Like many industries, fundraising has changed rapidly over the last few years. More and more donations are being made on-line and new causes and events are springing up daily. While email and social media make it easier to reach existing and potential donors, staying current with your approach and messaging is crucial. Read on for fundraising trends to know and use right now.

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5 easy ways your charity can lower the cost of fundraising

When donors make a gift to a charity, they do so with the hope and trust that the charitable organization will use those funds as effectively as possible.  This means avoiding unnecessary online fundraising administrative costs so that the dollars you raise will be maximized for the cause.  Thankfully, there are simple steps you can take to lower costs and increase departmental efficiencies, thereby saving your organization valuable money and time.

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The #GivingTuesday backstory and what you can learn from its success

If you are one of the many charities that participated in Giving Tuesday on November 28, 2017, you surely recognize the growing impact of the movement on your community of donors and volunteers. Now in its 6th year, Giving Tuesday was launched in 2012 by the Belfer Center for Innovation and Social Impact at New York’s 92nd Street Y, in partnership with the United Nations Foundation. The effort brought together a powerful team of influencers to shape the movement and spur a day dedicated to giving and volunteerism.

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Maximize your year-end results

As the year-end approaches, Canadians head into winter mode – dreaming of warm destinations and making holiday shopping lists.  Many of us plan to take some time off work, focus on family, and slow things down over the winter.

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KISSES are the Key to Email Campaign Success this Giving Tuesday

Picture this: You have a great cause, you have a great story, and you need to raise funds. Sound familiar? As a fundraiser you are working for the greater good, and unlike marketers who entice customers with the latest fashion accessory or tech gadget, your mission is to spark interest in a cause and motivate donor support.

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The $4,000 haircut

Marlene recently got a $4,000 haircut.  Before incredulity sets in, allow me to clarify.  As a passionate supporter of Chai Lifeline Canada, an organization that supports the families of children facing serious illnesses, Marlene chose to turn a simple haircut into a fundraising opportunity. After deciding to grow her hair and donate it to make a wig, Marlene invited her friends, family, and colleagues to sponsor her efforts and the work of Chai Lifeline Canada. Reaching out on-line through a personalized fundraising platform, Marlene’s haircut garnered close to $4,000 in support for the charity within a very short period of time.

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Perfect your digital fundraising pitch

Every morning I check my email, scanning the countless “pitches” I’ve received, from sales notifications and subscription requests, to charity updates and feedback surveys, and I send most of them to the trash.  You, and your donors, are likely doing the same thing. These days, we are inundated with constant requests to buy, like, or support something. So, with your potential donors being asked for something so often, how do you cut through the clutter, present your cause in the best possible way and even include an “ask” prompting them to take action?

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