What is Peer-to-Peer (P2P) fundraising?
As a concept, Peer-to-Peer fundraising is nothing new. Long before smartphones, tablets and wifi, volunteer fundraisers used all of the tools at their disposal to solicit and collect funds for a cause. In fact, kids would often take the lead, schlepping a Unicef box door-to-door to collect loose change on Halloween; or motivating relatives to give a cash or cheque sponsorship towards their school’s readathon. At their core, these are Peer-to-Peer campaigns distilled down to the most basic principles.