October 2018

Integral to any Peer-to-Peer fundraising campaign

The Peer-to-Peer (P2P) strategy, whether at a grassroots or major gift level, has always been at the heart of successful fundraising efforts. With the rise of 24/7 connectivity, social media and smartphone technology, Peer-to-Peer campaigns are more prevalent than ever, offering the ability to engage supporters, attract new donors, and build your brand through exciting events, giving days, and special campaigns.

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New to peer-to-peer fundraising?

What is Peer-to-Peer (P2P) fundraising?

As a concept, Peer-to-Peer fundraising is nothing new. Long before smartphones, tablets and wifi, volunteer fundraisers used all of the tools at their disposal to solicit and collect funds for a cause. In fact, kids would often take the lead, schlepping a Unicef box door-to-door to collect loose change on Halloween; or motivating relatives to give a cash or cheque sponsorship towards their school’s readathon.  At their core, these are Peer-to-Peer campaigns distilled down to the most basic principles.

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