June 2017

Fundraising fundamentals: the path to becoming a better online fundraiser

You’re a good fundraiser. It shows. The people you meet respond to your words, your actions and your belief in the cause. So beyond shared values and your relationship building skills, to what do you attribute a successful canvas?

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A 320% increase in funds raised and happy kids

“Wow” is all I can say after witnessing such an incredible act of generosity and community engagement.

This morning marked the 4th annual First Foundations Children’s Academy Move-A-thon fundraiser which raised a record $12,619 in just a couple of weeks.

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Charity Trends: Donors are willing to cover processing fees

Recent changes have been happening to the way charities and fundraisers go about collecting donations online. There is a growing trend for donors to ‘top-up’ and cover the credit card processing fee applied to their donation. This feature has been so well received that organizations are starting to utilize this functionality to maximize their efforts in all of their donation forms.

As modern consumers are accustomed to paying a little more for purchased goods and services (such as taxes or shipping and handling), paying a small percentage more towards their contribution of the cause they care about makes total sense. In fact, donors are genuinely willing to assist with the additional cost when they understand that charities need help covering the cost of fundraising.

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