Reaching out to potential donors has never been easier – they’re just a click away. But staying in touch with your donors, fundraisers, canvassers, volunteers and lay committees requires effort to keep your email lists current. Building your list of contacts can only be achieved by growing your email database. A few simple but essential strategies will help you successfully reach out to a new audience and keep in touch with your current supporters.
Category: Fundraising insights
Like many industries, fundraising has changed rapidly over the last few years. More and more donations are being made on-line and new causes and events are springing up daily. While email and social media make it easier to reach existing and potential donors, staying current with your approach and messaging is crucial. Read on for fundraising trends to know and use right now.
When donors make a gift to a charity, they do so with the hope and trust that the charitable organization will use those funds as effectively as possible. This means avoiding unnecessary online fundraising administrative costs so that the dollars you raise will be maximized for the cause. Thankfully, there are simple steps you can take to lower costs and increase departmental efficiencies, thereby saving your organization valuable money and time.
If you are one of the many charities that participated in Giving Tuesday on November 28, 2017, you surely recognize the growing impact of the movement on your community of donors and volunteers. Now in its 6th year, Giving Tuesday was launched in 2012 by the Belfer Center for Innovation and Social Impact at New York’s 92nd Street Y, in partnership with the United Nations Foundation. The effort brought together a powerful team of influencers to shape the movement and spur a day dedicated to giving and volunteerism.
As the year-end approaches, Canadians head into winter mode – dreaming of warm destinations and making holiday shopping lists. Many of us plan to take some time off work, focus on family, and slow things down over the winter.
Picture this: You have a great cause, you have a great story, and you need to raise funds. Sound familiar? As a fundraiser you are working for the greater good, and unlike marketers who entice customers with the latest fashion accessory or tech gadget, your mission is to spark interest in a cause and motivate donor support.
Marlene recently got a $4,000 haircut. Before incredulity sets in, allow me to clarify. As a passionate supporter of Chai Lifeline Canada, an organization that supports the families of children facing serious illnesses, Marlene chose to turn a simple haircut into a fundraising opportunity. After deciding to grow her hair and donate it to make a wig, Marlene invited her friends, family, and colleagues to sponsor her efforts and the work of Chai Lifeline Canada. Reaching out on-line through a personalized fundraising platform, Marlene’s haircut garnered close to $4,000 in support for the charity within a very short period of time.
Every morning I check my email, scanning the countless “pitches” I’ve received, from sales notifications and subscription requests, to charity updates and feedback surveys, and I send most of them to the trash. You, and your donors, are likely doing the same thing. These days, we are inundated with constant requests to buy, like, or support something. So, with your potential donors being asked for something so often, how do you cut through the clutter, present your cause in the best possible way and even include an “ask” prompting them to take action?
You’re a good fundraiser. It shows. The people you meet respond to your words, your actions and your belief in the cause. So beyond shared values and your relationship building skills, to what do you attribute a successful canvas?