If you are one of the many charities that participated in Giving Tuesday on November 28, 2017, you surely recognize the growing impact of the movement on your community of donors and volunteers. Now in its 6th year, Giving Tuesday was launched in 2012 by the Belfer Center for Innovation and Social Impact at New York’s 92nd Street Y, in partnership with the United Nations Foundation. The effort brought together a powerful team of influencers to shape the movement and spur a day dedicated to giving and volunteerism.
As the year-end approaches, Canadians head into winter mode – dreaming of warm destinations and making holiday shopping lists. Many of us plan to take some time off work, focus on family, and slow things down over the winter.
Picture this: You have a great cause, you have a great story, and you need to raise funds. Sound familiar? As a fundraiser you are working for the greater good, and unlike marketers who entice customers with the latest fashion accessory or tech gadget, your mission is to spark interest in a cause and motivate donor support.