The team at Giving Gateway can help you unlock your fundraising potential.

We have the right tools, resources and experience to get you started and finished on the right track. Our team has compiled a few articles and stories below which provide helpful insight into the wonderful world of online fundraising.

Charity Trends: Donors are willing to cover processing fees

Recent changes have been happening to the way charities and fundraisers go about collecting donations online. There is a growing trend for donors to ‘top-up’ and cover the credit card processing fee applied to their donation. This feature has been so well received that organizations are starting to utilize this functionality to maximize their efforts in all of their donation forms.

As modern consumers are accustomed to paying a little more for purchased goods and services (such as taxes or shipping and handling), paying a small percentage more towards their contribution of the cause they care about makes total sense. In fact, donors are genuinely willing to assist with the additional cost when they understand that charities need help covering the cost of fundraising.

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How smartphone habits have changed fundraising strategies

Having a professional, well branded website is still one of the most important tools for any nonprofit organization as it remains the central hub of information and engagement opportunities. That being said, the habits and expectation of website visitors have evolved considerably over the past number of years. As modern society has shifted towards the convenience of mobile phone usage for many of their daily tasks, it has become even more important for charities to tailor their online presence towards mobile-friendly capabilities.

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A little “Thank You” goes a long way

“Thank You” letters are a wonderful tool in expressing gratitude and making other people feel great about themselves. For fundraisers, these thank you letters have the potential to carry a much more powerful role. As modern society has created a customer service culture where being polite is a basic level of service, there is a different level of etiquette required when dealing with people who are willing to donate towards your cause.

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