Having a professional, well branded website is still one of the most important tools for any nonprofit organization as it remains the central hub of information and engagement opportunities. That being said, the habits and expectation of website visitors have evolved considerably over the past number of years. As modern society has shifted towards the convenience of mobile phone usage for many of their daily tasks, it has become even more important for charities to tailor their online presence towards mobile-friendly capabilities.
“Thank You” letters are a wonderful tool in expressing gratitude and making other people feel great about themselves. For fundraisers, these thank you letters have the potential to carry a much more powerful role. As modern society has created a customer service culture where being polite is a basic level of service, there is a different level of etiquette required when dealing with people who are willing to donate towards your cause.
First impressions can make a huge impact on whether or not potential supporters deem your organization worthy of their time and donation, and when it comes to online marketing, small oversights can risk a huge loss. This is why many charitable organizations have learned to invest substantial resources to developing an impactful web presence.