Marlene recently got a $4,000 haircut. Before incredulity sets in, allow me to clarify. As a passionate supporter of Chai Lifeline Canada, an organization that supports the families of children facing serious illnesses, Marlene chose to turn a simple haircut into a fundraising opportunity. After deciding to grow her hair and donate it to make a wig, Marlene invited her friends, family, and colleagues to sponsor her efforts and the work of Chai Lifeline Canada. Reaching out on-line through a personalized fundraising platform, Marlene’s haircut garnered close to $4,000 in support for the charity within a very short period of time.
What do you get the person who has everything? It’s a question more of us seem to be asking as we approach milestone moments such as birthdays, weddings and other celebrations. Charities are catching on to this theme, with many organizations marketing donations in lieu of typical birthday or holiday gifts. The idea makes a lot of sense, especially when considering younger donors who are tech-savvy, pressed for time, and like the idea of making a difference.
Every morning I check my email, scanning the countless “pitches” I’ve received, from sales notifications and subscription requests, to charity updates and feedback surveys, and I send most of them to the trash. You, and your donors, are likely doing the same thing. These days, we are inundated with constant requests to buy, like, or support something. So, with your potential donors being asked for something so often, how do you cut through the clutter, present your cause in the best possible way and even include an “ask” prompting them to take action?