Every thriving relationship is built upon a foundation of robust trust. Relationships between non-profit organizations and their supporters are no different, and building trust with your donors goes beyond simply establishing good will. In the information age, donors increasingly expect both organizational transparency and demonstrable results. Fortunately, you can maintain and build donor confidence by ensuring that key information is available on your organization’s website, and by regularly reporting back to donors with concrete examples of investment and impact.
Reaching out to potential donors has never been easier – they’re just a click away. But staying in touch with your donors, fundraisers, canvassers, volunteers and lay committees requires effort to keep your email lists current. Building your list of contacts can only be achieved by growing your email database. A few simple but essential strategies will help you successfully reach out to a new audience and keep in touch with your current supporters.
Like many industries, fundraising has changed rapidly over the last few years. More and more donations are being made on-line and new causes and events are springing up daily. While email and social media make it easier to reach existing and potential donors, staying current with your approach and messaging is crucial. Read on for fundraising trends to know and use right now.